After 40 years at 5 Broadway, Moore-McCormack Lines has moved to 2 Broadway. Their new offices on the 15th and 16th floors of that
new building were occupied starting May 25th.
The sixteenth floor has these Mooremack departments: Accounting; Bill of Lading; Executive; Information; Insurance and Claims;
Public Relations; Traffic. The 15th has the Passenger Department.
Mooremack moved from their first office, 29 Broadway, to 5 Broadway May 1st, 1919. Their first 5 Broadway lease covered 4,124
square feet and was for one year. Eventually the Company added the rear of 5 Broadway, several floors in 11 Broadway and one floor on 39 Cortlandt Street.
At no other time than moving can the full impact of modernization be felt more intensely: On Friday night leaving offices which
were cramped with growth and shop worn with age and arriving Monday morning in quarters so new that some of plaster was not yet dry and which were bright, fresh, colorful and modern.
The general layout at 2 Broadway is the result of planning that started over two years ago when, under Mr. Fiske’s direction,
Duffy’s Inc., space planners and interior designers, started making layouts which were drawn and redrawn many times before the present functional and efficient solution was reached. Only after all of the problems of coordination
and flow were solved could any attention be given the decoration part of the interior design job.
At that time our own interior designer, Henry Klingler (returned from Pascagoula. Miss., after completing work on the S.S.
Brasil and S.S. Argentina), was asked to take charge of the decorative aspects of the job. Working in close cooperation with Paul Accetta, Duffy’s designer in charge of the project, a general decorative motif was
From the entrance derived from the Mooremack house flag to the most private of offices, every detail was considered in order to
maintain a balanced and coordinated scheme.
The 16th floor entrance, which is Mooremack Green, is dominated dramatically by our well known red "M" on a white circle — this
reception area is the hub from which all departments are reached.
Proceeding to the Traffic Dept., the open plan which is used through all of the work areas is surrounded by a strip of modern
windows and brilliantly lit with recessed fluorescent fixtures. The wall areas are pale green, beige or off-white, with columns of rust and off-white. The furniture is beige with chairs of coral and red. The effect of private
offices in this area is obtained by using ship-like rails to divide the areas within these areas which are carpeted in gray. The furniture is also beige but with green upholstery.
On the west side of the 16th floor is “executive row” with a series of private offices facing New York’s most magnificent view —
that of the harbor with its parade of ships dominated by the Statue of Liberty.
Each of these offices have been decorated differently in keeping with the function of the office and in tune with the individual’s
preferences and personality.
In keeping with the tradition, Mr. Moore and Mr. McCormack share a large office which is panelled in Argentine wood which Mr. Moore
selected on a recent trip. This is being designed by Mr. Morgan, an architect selected by Mr. Moore to do this and the Board of Directors’ room. The furnishings of this office have been retained from 5 Broadway, the desks, and
conference table and chairs, seeming to carry with them too many memories of the development of this company and Mr. A. V. Moore who shared it with Mr. McCormack so many years.
The Board of Directors’ room, also panelled in the special wood is a many-purposed room, containing a full pantry, a projection
room for showing films, a television room for important broadcasts, public address system, and a library.
The 15th floor is dominated by the Mooremack glamour section — the Passenger Dept. Here Paul Accetta of Duffy’s designed the
public part of the room to be reminiscent of our passenger liners, even to an actual teak cap rail at the window. This window shares the view of the executive row mentioned above.
After coming through a passage lined on one side with spectacular photos of our ports and on the other gem-like transparencies of
views of the interiors of the passenger vessel, we come to the passenger reception room, which is furnished more like a lush lounge than a
passenger booking office. The agents sit with their prospects at cocktail-like tables which certainly lend a feeling of informality make the customer more at ease and — to help sales. From the green carpet to the many colored
chairs and the white tables the room is given a festive air which reflects the "fun of getting there" theme.
Throughout the entire office the arrangement, the design, the colors and all elements show that no detail has been neglected that
would contribute to efficiency and good attractive working conditions.